Samsung Makes a Desperate Move
Samsung and Apple, two biggest rivals of the mobile phone industry! What happens when one of them offers free phones to the users of the other brand? Let’s see what happened when Samsung offered free galaxy smartphones to iPhone users.
Act to Win Over iPhone Fans:
This was an attempt by Samsung to win over the iPhone fans. They let the iPhone users use the Samsung handset for free. Well, they had to pay a processing fee of $1 but this amount is negligible. This act shows how desperate Samsung is to reduce the fan following of Apple’s handsets.
Experiencing Samsung in Just $1 for 30 Days:
The name of Samsung’s Ultimate Test Drive calls out the iPhone lovers to try any of the Samsung handsets from Galaxy S6, Galaxy S6 Edge, Galaxy S6 Edge+ to Galaxy Note5. By just paying $1, which covers the cost of shipping, the iPhone users can enjoy the Samsung handset for 30 days.
Outstanding Response to the Test Drive:
According to the Samsung spokesman, the response to their Ultimate Test Drive has been phenomenal. And the results have exceeded far more than expected. He said that they were eager to see how many people want to enjoy their new Samsung phones. As soon as the test drive was launched, all the handsets reserved for this purpose were reserved by customers who wanted to try the new exciting devices. Now the company is working to make this test drive available to more and more people.
This act seems very much desperate but as the smartphone market is slowing down, even one single addition in the customer seems like a blessing. It is being said that despite of this move being desperate, this would bring in new customers for Samsung from its biggest rivals. Desperate acts do not always let you sink! This move is a great example!